ArtoMartha Framing Emporium
Art in Pretoria

We are a small to medium business situated in the heart of the Vela art route driven by people with a desire to empower people of all spectrums of life to own a thing of beauty.We frame any thing.

We are a small to medium business situated in the heart of the Vela art route driven by people with a desire to empower people of all spectrums of life to own a thing of beauty. Arto Martha framing emporium was born from the need of an up and coming artist, Martha, to be able to have art pieces preserved and enhanced in a manner that will reflect the precision, quality and dedication given to the creation of the piece itself. There were the providers that provided high quality products but at a price that is not reasonable to the consumer. On the other hand the reasonable priced vendors do not show the ability to quality. No shortcuts were taken in making sure that only the best manufacturing equipment as well as the highest standard manufacturing material was purchased. We currently employ four full time personnel supplemented by contractors. Although all permanent personnel are utilized in the administrative capacity of a formal company frame work, all staff is well trained and very capable of producing high quality products. Martha Martha is a founding member and currently tasked with looking after the well being of the company in the capacity of general manager. As the person with the vision for this company she is also tasked with pricing structures and is part of the quality assurance team. Framing materials Even though all suppliers claim to sell high quality products we accept the responsibility to ensure that every purchase is quality assured before allowing it in to our stock. All matt board is acid free and our glass is ultraviolet resistant. As the board supports the paint, there is no need for the paint to breath and the back of this type of art work will be covered completely. The matt does not only serve to keep the focus on the painting, but also separate the painting from the glass and allow for the circulation of air around the painting thus preventing damage due to moisture. This action stops the print from sliding around in the frame once the chosen matt is imposed on to the print. Although not as sensitive as watercolor or charcoal artworks, it still is recommended to use preservative framing as the print also is sensitive to ultraviolet light and moisture. Because a shadow box is little more than a box or a shelf with a frame around it and often has a protective piece of glass on the front, it is easy to make and the design can match your décor. Today, there is a very fast-paced competitive environment in the business world. Because of this fiercely competitive environment, the employers are seeking various credentials when hiring or promoting an employee. The same techniques are used in picture framing as print framing. The case being that an open mandate to create most of the examples speaks not only of trust by our clients but also of the capability of our team. In this piece we were given full mandate to create a stylish piece for the client’s entertainment area. The photograph was elevated from the dress to ensure focus. This artwork was created by a well known artist and the client was referred to Arto Martha for framing. The frame was carefully chosen by the artist to serve not only as a frame but as a part of the artwork.