MIDAS Earthcote Pretoria
Wood Floor in Pretoria

Midas Paints was established by Mike Vadas in 1989, representing the evolution of three generations of Vadas family involvement in the decorative paint industry.As market leaders in decorative products, Midas Paints delivers quality paints, specialist coatings and services through excellent relationships with our Franchisees & Distributors , users and specifiers throughout Southern Africa.Through focussed product development, we have grown our reputation for bringing to market unique specialist products for the construction industry.Since 2000, our range of creative coatings has been dramatically expanded into an offering that satisfies the decor industry's demand for innovation and is constantly evolving to pre-empt international trends.In 2005 Midas Paints merged with Earthcote Paints, resulting in a strategic business structure which offers both brands opportunities to develop unique, exciting products in their respective niches. Midas Paints is a proud member of Freeworld  Coatings.The Earthcote philosophy is about using surface interest to enhance your environment. We are constantly evolving our selection of finishes, to inspire architects and delight people who love their homes. We create coatings for walls, floors and work areas that help define the architectural personality of the spaces you inhabit.

Steeped in an established tradition of the finest finishes and colour coatings since 1989, Midas Earthcote has now produced a retail destination brand with the same unchanging, proven principles. As part of its strategic re-alignment, Kansai have released Midas Earthcote as an exclusive channel to market allowing them to now pursue their own retail path, independently. Hence the newly named Paintsmiths personifies the core values of Midas' innovative, solution-based products and service distinction and Earthcote's range of luxury finishes, extending this into a must-have, affordable and accessible product range, available in a uniquely engaging retail space. As long-standing paint merchants with a lifetime of collective knowledge from the leading paint experts Midas, Earthcote and Kansai Plascon, and with roots deep in the trade and customer experience, Paintsmiths are delighted to now offer an innovative, consumer-friendly, retail destination which addresses all your quality, price, service and convenience coating needs in a series of bespoke, solution-based stores. Treating our new retail spaces as a place for the local community to find practical, trusted and affordable home solutions. Paintsmiths stores challenge the norm of your typical paint and hardware outlet on every level. Here the point of departure is a trusted communal space that stocks less of everything but more of a higher quality something. Aspirational affordability offered with a sincere service initiative wrapped in a fresh and light physical environment complementing our new product offering. Together Midas and Earthcote have been able to fine-tune customer service excellence and focus on new product development, which are the same exacting values and standards you will find now entrenched in the Paintsmiths brand. Paintsmiths now builds on this deep experience and history of proven product innovation and customer service to both the trade and retail customer, and are excited about delivering the highest quality, most versatile offering in an accessible, user-friendly retail environment underpinned by two leading paint brands, Midas and Earthcote: bringing you a century-old tradition of trust, service excellence and continued product innovation at affordable prices. Our stores sell products to help you paint things better, with more eco-wise coatings. All our paints at Paintsmiths are rated by our Green Filter, clearly indicating VOC (Volatile Organic Compounds) and other chemical content. For a small premium, Midas products like Steracon and Triplon come with a lifespan and performance guarantee. These products are independently audited by external quality assurers during application and during the lifespan of the coating. We will ensure that the 3rd party involvement is in place when you buy into any of these technical coatings. We will recommend skilled applicator teams for our plaster-type products.