Pezulu Outdoor
Marketing Services in Pretoria
www.pezuluoutdoor.com
Address
470 Cliff Avenue Waterkloof Ridge. Pretoria. Gauteng. 0181What you should know about Pezulu Outdoor
Pezulu Outdoor (Pty) Ltd was established from the demands of clients willing to extend the marketing of their brands, products and services into semi-urban, urban and rural areas within the boundaries of South Africa, and beyond. Outdoor plays a vital role in the media mix, not only to gain the exposure for the brand/product or service, but also by up weighting advertising campaigns in existing and new developing areas where access to other mediums is not that high. Outdoor allows you to walk creative into new areas, saving advertisers on production costs. Today’s consumer is always on the go, spending fewer hours at home and more and more time on the road. It is imperative that advertisers look beyond the usual media plan and consider the impact, power and reach of Outdoor Advertising. The level of service conducted has always been of high class, with competent service from the friendly and helpful team. Based on our continuous commitment with Pezulu Outdoor Advertising proves that the quality and service is way above other suppliers. The OMC will be run and controlled by the majority shareholders, supported by technical expertise from Kuper Research, who will also co-ordinate the me. The OMC will be run and controlled by the majority shareholders, supported by technical expertise from Kuper Research, who will also co-ordinate the media buyer advisory panel contributions. The innovative methodology includes the combination of traffic flows, satellite images, and travel patterns to create a comprehensive traffic model, which when combined with the location of all media owner billboard panels, creates an accurate representation of OOH audiences. Elements such as direction of traffic flow and visibility are taken into account as part of the model. The benefits of the new OOH currency are endless for media buyers who will now have a consolidated, single view to access and plan from all media owner OOH inventory. State-of-the art, geo-spatial, sophisticated Quantum software will be available to buyers through Telmar, and will allow for ease of planning and purchase, and generate standardised and measurable plans. The OMC (Out of Home Measurement Council) is a non-profit joint industry committee (JIC) that has been incorporated to provide buyers of Out of Home (OOH) media with a currency and survey that allows for efficient and accurate OOH planning. The JIC aims to market and grow the OOH advertising industry within South Africa.
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