Richester Foods
Food in Pretoria

The company’s mission is the manufacturing and distribution of confectionery products, in such a manner as to promote a benefit for the shareholders, staff, suppliers and customers alike. Richester Foods is a South African based company which has its head office and production facilities based in Pretoria. Richester Foods opened its doors in 2007, and has become one of the largest manufacturers of confectionery products in Southern Africa. With its wide range of products manufactured in state of the art facilities as well as backward integration of key processes, the Richester group of companies has become one of the most important players in the sweet market in Africa. Hussein fulfills a dual role of being the Managing Director as well as the Sales and Marketing Director. He joined Kwality Biscuits in its early years and was an integral part of the launches of all Kwality products that are still great brands today. Hussein is the driving force behind all new product developments, packaging design, and together with his sales team is responsible for all sales and marketing aspects of the Richester Group of Companies, which now includes Moneyline 207 and Richflex Packaging. Phani is a lawyer by profession with an MBA specializing in finance. Phani was head hunted by the Company to relocate from India to South Africa due to his exemplary skills in setting up and management of an organization’s operations. Phani had vast experience in setting up many factories from start to successful operation in India, such as Sunsip India and Clean foods. Phani was instrumental in getting the Moneyline factory building completed within the budgeted time costs, as well as the successful setting up of the boiler and the various commissioning of the factories. Sales Force In order to ensure that the Richester Foods product range is easy accessible to all consumers around South Africa, we employ the service of sales people, sales agents as well as distributors on a national basis. These agents in turn employ a large number of sales people to ensure that all customers are covered in respect of sales and merchandising. The use of these agents ensures that the best infrastructure is available to see that the products are sold and merchandised in every outlet possible. Regular sales conferences ensures that Richester Foods always remains ahead of all activities in the trade where effective planning and brainstorming can take place staff members attend training seminars and management and supervisors provide on-going training at all levels.